Kind Eye Standards

All brands on the Kind Eye website:

In addition, every product on the site has tomad meet at least one of the below criteria:

Brand Values


Product Features


Ingredients you won’t find in products listed here

As we noted over here, there are tons of resources about all sorts of terrible ingredients that are added into products we use every day. And the data’s confusing. In our research, we chose products that specifically eliminate particular ingredients that are known carcinogens or hormone disruptors. Again, we’re not reinventing any wheels, and links go to various trusted resources so you can geek out to your hearts content about these ingredients if you want to.